Born and raised in Nashville. Six years in marketing. $12M in managed ad spend. 300+ brands shipped. And a creative streak that wouldn't let me stay in a lane.
I was an athlete before I was anything else. I played quarterback from five years old all the way through college, at two Division I universities. You learn things at quarterback that nothing else teaches you. How to read the field in real time. How to get a group of people moving toward the same goal on a single play. How to keep your composure when the play breaks down at the line. Every campaign I run still feels like a two-minute drill.
That competitive nature didn't leave when I stopped playing — it just found a new field. I want to outdo whoever your competitors are. I want to outdo whoever you worked with before me. That's the only setting I have.
I fell into pay-per-click first. Ran a single account, then ten, then a hundred. The math of it — bids, audiences, creative tests, the way one good ad can swing a P&L — turned into an obsession. Design followed naturally. I'd been making things my whole life; turns out the same eye that makes a campaign land also makes a brand identity hold up.
DYE MEDIA is the agency I always wanted to find when I was running marketing for other companies. One team that ships paid media, creative, and websites without losing the through-line between them.
Specialists in the hardest categories — medical, legal, real estate, regulated finance. Working in regulated industries is the best training a marketer can get. You learn to drive results with one hand tied behind your back. When we apply the same playbook to brands that don't have those constraints, it's pouring gas on a fire.
I've lived a little bit everywhere — Vegas, California, Arizona, Alabama — before settling back in Nashville. Each place taught me something different about how audiences think, how the pitch that lands in LA doesn't move the needle in Birmingham, and vice versa. That's part of what makes the work travel.
