Dye Media is a Tennessee performance marketing agency, based in Smyrna, that works with Memphis businesses. We run Google Ads and Meta ads, do SEO and AI search optimization so you get named by ChatGPT and Google AI Overviews, and build fast, accessible websites for companies across Memphis and the Mid-South.
Memphis is its own market
Memphis is the Shelby County seat and the anchor of a metro that crosses into Mississippi and Arkansas. It is home to FedEx's global headquarters and World Hub, St. Jude Children's Research Hospital, AutoZone and International Paper, plus Beale Street and Graceland. It is a logistics and healthcare city first, and its buyers search differently from Nashville's.
For a business here, that means the Nashville playbook does not copy over. Search volume, click prices and competitors are all different, and Memphis customers mostly want Memphis businesses. A campaign built for this market starts with what people in Memphis actually search for and who already shows up.
The Mid-South, not just the city
The Memphis metro reaches into DeSoto County, Mississippi (Southaven, Olive Branch, Horn Lake) and across the river into Arkansas. Plenty of Memphis businesses serve all three states. Location targeting, landing pages and Google Business Profile service areas should reflect that, or you either miss customers across the state line or pay for clicks from people you cannot serve. We already work with clients in Mississippi as well as Tennessee.
What we do for Memphis businesses
- Google Ads and Meta ads built around calls, forms and bookings, with targeting drawn around the parts of the metro your customers come from.
- AI search optimization so ChatGPT, Gemini and Google AI Overviews name your business when someone asks who to call in Memphis.
- SEO: technical fixes, pages written around real Memphis searches, and consistent listings.
- Websites that load fast, meet WCAG 2.1 AA accessibility, and are structured to rank.
Healthcare and logistics
Memphis has one of the largest healthcare economies in the region, and healthcare is our deepest experience: Chris Dye has worked with 300+ healthcare clients, with HIPAA-compliant tracking and ads written within Google's healthcare policies. Logistics and B2B companies need search too. Their buyers research vendors on Google and in AI tools before they ever make contact.
Working with us from Memphis
We are based in Smyrna, in Middle Tennessee, about 207 miles from Memphis in a straight line. The work runs online, and you deal directly with the person managing your account.
Questions we get
Do you work with businesses in Memphis?
Yes. Dye Media is a Tennessee agency based in Smyrna and works with businesses across the state, including Memphis. Ad management, SEO, AI search and website work all run online.
Can my ads cover Memphis and DeSoto County, Mississippi?
Yes. Google Ads location targeting can cross state lines. We draw it around where your customers actually come from, which for many Memphis businesses includes Southaven, Olive Branch and nearby Arkansas.
How do I get my Memphis business recommended by ChatGPT?
Make it easy for AI tools to be sure who you are and what you do: clear answers on your site, connected schema markup, a complete Google Business Profile, consistent listings and reviews that name your service and Memphis.
Do you market Memphis healthcare practices?
Yes. Healthcare is our deepest experience. We keep tracking HIPAA compliant with no patient data stored and write ads within Google's healthcare policies.
Is a Nashville strategy different from a Memphis one?
Usually. Search volume, click prices and competitors differ between the two metros, so campaigns and pages should be built for each market separately.