Dye Media is a performance marketing agency based in Smyrna, Tennessee, founded by Chris Dye. We run Google Ads and Meta ads, handle SEO and AI search optimization, build websites and produce content for businesses in Smyrna, Rutherford County and the rest of Middle Tennessee.
Smyrna is home base
Chris Dye is from the Smyrna and Murfreesboro area, and Dye Media runs from here. The agency has clients across the country, but the town we know best is this one: which roads people drive, which parts of Rutherford County are growing fastest, and how a search typed in Smyrna gets answered.
That matters more than it sounds. A search for a plumber, a dentist or a lawyer in Smyrna pulls results from three directions at once: Smyrna itself, Murfreesboro to the southeast and the Nashville side of I-24 to the northwest. A Smyrna business is competing with all three, and a campaign that treats the town as an island usually wastes money.
What Smyrna businesses hire us for
- Google Ads and Meta ads built around calls and form fills, with tracking set up in GA4 so you can see what each lead cost.
- Local search. Google Business Profile setup and cleanup, the map pack, and consistent listings. If you are not showing in the three map results, start with why Smyrna businesses miss the map pack.
- Websites that load fast, are built to WCAG 2.1 AA accessibility, and are structured to rank from the first day.
- SEO, AEO and GEO so your business shows up in Google and gets named by ChatGPT, Gemini and Google AI Overviews.
- Content for ads and social that matches the brand you already have.
The Smyrna market, in plain terms
Smyrna sits on the I-24 corridor between Nashville and Murfreesboro and is home to Nissan's vehicle assembly plant, one of the largest auto plants in North America. The town has grown fast, and most of the new retail and service businesses have landed along Sam Ridley Parkway and the roads feeding it.
For marketing, that growth cuts two ways. There are more new households searching for every kind of service, which is good. There are also more businesses chasing them, including Nashville companies that now advertise this far out. The businesses that win here usually do three unglamorous things well: a complete Google Business Profile, a steady flow of reviews that mention the service and the town, and ads aimed at the right radius instead of the whole metro.
How we work
It starts with a free consultation. We look at where you stand today: your site, your Google listing, any ad accounts, and what your competitors are doing in the same searches. Then you get a plan in plain English. When we run your marketing, you see the numbers that matter, meaning calls, forms and cost per lead, not just clicks and impressions.
Questions we get
Is Dye Media actually based in Smyrna, TN?
Yes. Dye Media is based in Smyrna, Tennessee, and founder Chris Dye is from the Smyrna and Murfreesboro area. The agency also serves clients across the United States.
Do you only work with Smyrna businesses?
No. Smyrna is home base, but we work with businesses all over Middle Tennessee and across the country. Most of the work, from ad management to website builds, runs the same way wherever the client is.
How do I get my Smyrna business into the Google map pack?
The map pack is driven mainly by your Google Business Profile, not your website. Pick the most accurate primary category, fill in every field, get reviews steadily, and keep your name, address and phone identical everywhere they appear online.
What does it cost to hire a marketing agency in Smyrna?
It depends on the services and your ad budget, so every engagement is scoped to the goal. Our post on what a Google Ads agency costs in the Nashville area walks through how agencies price, and the consultation is free.
Can you help my business show up in ChatGPT and Google AI Overviews?
Yes. That is AEO and GEO: clear answers on your pages, connected schema markup, consistent listings, and being mentioned on sites AI tools trust. We do this on our own site and track whether we get named.
What industries do you work with?
Healthcare is the deepest, with Chris having worked with 300+ healthcare clients. We also work with real estate, law firms, home services and contractors, e-commerce and beverage brands.