Dye Media is a performance marketing agency based in Smyrna, Tennessee, that works with Texas businesses. We run Google Ads and Meta ads, do SEO and AI search optimization, and build fast, accessible websites for companies in Houston, Dallas-Fort Worth, Austin, San Antonio and across the state.
Texas is four big markets, not one
Texas is the second most populous state, and its search demand is spread across several major metros that each behave like their own market. Houston runs on energy, shipping and healthcare, with the Texas Medical Center at its core. Dallas-Fort Worth is a corporate headquarters hub. Austin is a tech and startup city. San Antonio has its own military, healthcare and tourism economy. By our own Google Trends analysis, Texas accounts for roughly 9% of US searches for marketing, SEO, Google Ads and web design services, third behind California and New York.
That size cuts both ways. There is a lot of demand, and a lot of competition for it. A statewide campaign that treats Texas as one market spends most of its budget in Houston and Dallas by default. Splitting campaigns by metro, with budgets set on purpose, keeps Austin and San Antonio from being starved.
What we do for Texas businesses
- Google Ads and Meta ads built around calls, forms and booked jobs, with targeting drawn around the metros and suburbs your customers actually come from.
- SEO: technical fixes, pages written for real Texas searches, and consistent listings in every city you serve.
- AI search optimization so ChatGPT, Gemini and Google AI Overviews name your business when someone asks who to hire in Houston or Dallas.
- Website design: fast, mobile-first, WCAG 2.1 AA accessible, and structured to rank from launch.
Same time zone
Most of Texas runs on Central time, the same as our Smyrna base, so the workday lines up. Everything else runs online: ad accounts, websites, Google Business Profiles and reporting. You deal directly with the person managing your account.
Who we help in Texas
Healthcare practices, home services and contractors, law firms, real estate teams, and e-commerce and consumer brands. Founder Chris Dye has managed over $12M in ad spend and worked with 300+ healthcare clients, and Dye Media has had clients in all 50 states.
Questions we get
Do you work with businesses in Texas?
Yes. Dye Media is based in Smyrna, Tennessee, and works with Texas businesses in Houston, Dallas-Fort Worth, Austin, San Antonio and smaller markets. All of the work runs online, and most of Texas shares our Central time zone.
Should a Texas business run one Google Ads campaign for the whole state?
Usually not. Houston and Dallas carry most of the search volume, so a single statewide campaign tends to spend most of its budget there. Separate campaigns per metro, with budgets set on purpose, give each market its fair share.
Can you help my Texas business show up in ChatGPT and AI Overviews?
Yes. We make the business easy for AI tools to be sure about: clear answers on your site, connected schema markup, a complete Google Business Profile, consistent listings and reviews that name your service and city.
Do you build websites for Texas companies?
Yes. We build fast, accessible websites on Webflow, Duda, Netlify or WordPress, structured so search engines and AI tools understand what you do and where.
What does it cost?
Every engagement is scoped to your goals and ad budget. The first consultation is free, and you get a straight answer on what we would do.