Dye Media is a Tennessee performance marketing agency based in Smyrna, in Middle Tennessee. We run Google Ads and Meta ads, handle SEO and AI search optimization, and build websites for Tennessee businesses in Nashville, Murfreesboro, Franklin, Memphis, Knoxville, Chattanooga, Clarksville and smaller towns across the state.
One state, three very different markets
Tennessee is legally and culturally split into three grand divisions: East, Middle and West Tennessee. They really do behave differently online. Middle Tennessee, around Nashville, is the fastest growing and the most competitive. East Tennessee, around Knoxville and Chattanooga, has its own search habits and its own local leaders. West Tennessee centers on Memphis, the state's second-largest metro.
A statewide business that runs one campaign across all three usually ends up spending most of its budget in Nashville, because that is where the search volume is, while the other markets get leftovers. Splitting campaigns by region, with budgets set on purpose, is one of the first changes we make for multi-location Tennessee businesses.
Middle Tennessee, up close
We are based in Smyrna, and these are the communities we know best:
- Smyrna: Home base. Dye Media is run out of Smyrna, and this is where Chris Dye grew up.
- Murfreesboro: Rutherford County's biggest city, next door to our Smyrna base. Google Ads, SEO and websites for Murfreesboro businesses.
- La Vergne: The northern edge of Rutherford County, a few miles up I-24 from our Smyrna base.
- Nashville: Google Ads, SEO, AI search and websites for Nashville businesses, from a team based just down I-24 in Smyrna.
- Franklin: Williamson County's historic county seat and the Cool Springs business district. Marketing built for a high-value, high-expectation market.
- Brentwood: Professional services, healthcare offices and one of the most affluent suburbs in the state, just south of Nashville.
- Memphis: West Tennessee's hub and the center of the Mid-South. Google Ads, SEO, AI search and websites for Memphis businesses.
Outside Middle Tennessee we work with businesses in Memphis, Knoxville, Chattanooga, Clarksville and the Tri-Cities the same way: account work runs online, and campaigns and pages are built around each city's actual search behavior.
What we do
- Paid ads on Google, Meta, Instagram and TikTok, tracked to calls, forms and sales.
- SEO, AEO and GEO: rank in Google, and get named by ChatGPT, Gemini and Google AI Overviews.
- Website design: fast, ADA accessible to WCAG 2.1 AA, and built to rank.
- Content and AI automation for teams that want to move faster.
Experience that carries across the state
Founder Chris Dye has managed over $12M in ad spend and worked with 300+ healthcare clients, plus real estate, legal, home services, e-commerce and beverage brands. Tennessee businesses get the same playbook national clients get, from someone who lives here.
Questions we get
Where in Tennessee is Dye Media based?
Dye Media is based in Smyrna, in Rutherford County, about 20 miles southeast of downtown Nashville.
Do you work with businesses in Memphis, Knoxville and Chattanooga?
Yes. We work with businesses across Tennessee. Ad management, SEO and website work run online, so the city does not limit what we can do.
Should a statewide business run one Google Ads campaign for all of Tennessee?
Usually not. Nashville's search volume tends to swallow the budget. Splitting campaigns by region or metro, with budgets set on purpose, gives every market a fair share.
Do you help Tennessee businesses show up in ChatGPT and AI Overviews?
Yes. We make the business easy for AI tools to understand and cite: clear answers, connected schema, consistent listings and mentions on trusted sites.
What industries do you work with in Tennessee?
Healthcare is our deepest experience, followed by real estate, law firms, home services and contractors, e-commerce and consumer brands.