Dye Media is a performance marketing agency in Smyrna, TN that also builds custom software. Recent builds include PML Track, a dispatch and driver app for a healthcare courier, and RepTurf, a prospecting and CRM app for outside sales teams. Apps start as web apps that run in any browser, then move to iPhone and iPad when the business is ready.
What Dye Media builds
Custom apps for businesses whose work does not fit off-the-shelf software: couriers and logistics companies, outside sales teams, service businesses with crews in the field, and agencies that need their own tools. Each one is designed around how the team already works, then made faster.
Web apps first
Every app launches as a web app that runs on phones, tablets and computers, so the people using it can start before any App Store review.
Logins for every role
Owners, managers, staff and outside partners each get their own sign-in and see only what their role needs.
Built to keep data safe
Sensitive data stays out unless it is truly needed. PML Track runs on barcodes and numbers only, with no patient data.
Costs with a ceiling
Anything that costs money per use can get a hard cap per user. RepTurf caps prospect scans per user, so a busy week never turns into a surprise bill.
Apps already in use
PML Track runs dispatch for Precision Medical Logistics, a healthcare courier. Dispatchers see every package and every van on a live map. Drivers scan barcodes at pickup and delivery, log cooler temperatures and collect signatures that save even with no signal. Clinics and labs can see when their driver is coming.
RepTurf is Dye Media's own product for outside sales reps, live at repturf.com. It pulls every business in a rep's ZIP codes, grades each one as a prospect, plans the day's route with GPS check-ins and tracks each deal through renewal, with a manager view for the whole team.
The agency's own tools are built the same way: Jev Live, the SEO audit that graded every page of this site, and Signal Lab, which scans and grades social posts and ads.
How an app gets built
- Map the real workflowBefore any code, the app is planned around how the work actually happens: who touches each step, what they need to see, and what has to be on record.
- Build a working web appA clickable, working version goes up early on a private link, so you test it with real people instead of approving a mockup.
- Pilot it with the people who use itA small group runs it for real while the rest of the team keeps their current process, and fixes ship as they come up.
- Lock it down and launchRole checks and sign-in security are reviewed before launch. Then the app rolls out to everyone, with the App Store as the next step when you want it.
Marketing and software from one shop
Plenty of app developers stop at launch, and plenty of marketing agencies don't write code. Dye Media does both. Chris Dye has managed more than $12 million in ad spend, so the apps are built with the numbers a business actually runs on in mind: leads, calls, routes, renewals and cost per result. See the full list of services or website design if you need a site alongside the app.
Questions we get
What kinds of apps does Dye Media build?
Business apps that replace spreadsheets and paper: dispatch and delivery tracking, sales CRMs and prospecting tools, client dashboards and internal tools that pull data from the systems you already use.
Do you build iPhone and iPad apps?
Apps start as web apps that work in any browser. The App Store is the next step: PML Track's iPad app and RepTurf's iPhone app are coming. When an app goes to the App Store, the listing can sit under your own Apple developer account, so the app stays yours.
Can an app handle healthcare or other sensitive work?
Yes, by keeping sensitive data out wherever possible. PML Track, built for a healthcare courier, tracks every package by barcode and number with no patient data, and keeps a permanent custody record of each pickup and delivery.
Can a custom app work with my marketing?
Yes. Dye Media is a performance marketing agency, so apps can be built to feed leads, calls and sales results back into your ads and reporting instead of living in a separate silo.
Do you build apps for businesses outside Tennessee?
Yes. Dye Media is based in Smyrna, Tennessee, and works with clients in all 50 states. Planning, testing and launch all run online.
