Cookie Policy
This page explains what cookies dye-media.com uses, why, and how to say no. Short version: we use Google Analytics and Google Ads conversion tags to measure what works, and nothing else.
A cookie is a small text file a website saves in your browser. Some are needed for a site to work. Others help the site owner understand how people use it.
What we use
| Cookie | Set by | Purpose | Lasts |
|---|---|---|---|
_ga, _ga_EQ3NP4D7QQ | Google Analytics 4 | Tells us how many people visit, which pages they read and how they found us. It also records when someone clicks our email link, clicks to call, or submits the contact form. | Up to 2 years |
_gcl_au, _gcl_aw | Google Ads | Connects an ad click to a later inquiry, so we can tell whether our own ads are working. | Up to 90 days |
dyeSplitSeen (session storage, not a cookie) | dye-media.com | Remembers that you already saw the logo animation during this visit. | Until you close the tab |
dm_cookie_consent (browser storage, not a cookie) | dye-media.com | Remembers whether you accepted or declined, so we do not ask on every page. | Until you clear your browser data |
These load through Google Tag Manager on your first visit and keep running until you decline. We use them only to measure our own site and ads.
Your choices
- Decline. Use the Decline button on the banner. If you decline, Google Tag Manager does not load, so none of the Google cookies above are set, and any already on your browser are removed. Google may set its own cookies when its tags load, which is why declining stops them from loading at all.
- Change your mind. at any time, or use the Cookie settings link in the footer.
- Global Privacy Control. If your browser sends the Global Privacy Control signal, we treat it as a decline and analytics stays off.
- Browser controls. You can block or delete cookies in your browser settings. The site works without them.
- Google opt-out. Google offers a browser add-on to opt out of Google Analytics.
Fonts
We load fonts from Google Fonts. That request does not set a cookie, but it does let Google see your IP address and browser type, as with any file loaded from another server.
Changes
If we add another tool that uses cookies, we will update this page and show the banner again.
Questions
Email chris@dye-media.com.
Last updated: 4 November 2026